With costs on the rise, savvy shoppers are always on the lookout for ways to save money without compromising on quality. One of the best ways to keep more cash in your pocket is by using coupons strategically.
If you’re new to couponing, or maybe looking to level up your game, here are five great tips to help you get the most out of your efforts.
1. Get Started with Digital Coupons
Gone are the days when couponing meant flipping through Sunday newspapers. While paper coupons are still alive and well, today many retailers have opted to offer digital coupons directly on their apps or websites, making it easier to save on the go.
Download Retailer Apps
Most major grocery chains and retailers have apps that include weekly deals, coupons and loyalty rewards. For example, Target often features storewide discounts and manufacturer coupons.
Use Cash Back Apps
Sites like Ibotta, Rakuten and Honey automatically find the best deals or offer cash back after you make a purchase, and often offer online extensions to make saving even easier. Just snap a photo of your receipt or link to your shopping account and the app takes care of the rest. These tools also often allow you to double-dip on savings by combining coupons and cash back deals!
Pro Tip: Combine in-app coupons with in-store promotions when allowed for maximum savings.
2. Know the Coupon Policies
Many stores have unique coupon policies and knowing them can help you save even more. Some retailers allow stacking, where you can use multiple coupons on a single item. For instance, you may be able to use a manufacturer’s coupon along with a store coupon.
Look for Store-Specific Promotions
Retailers like Walgreens and CVS often have "buy one, get one free" or other promotions that can be combined with coupons. Understanding how these offers work will help you get the most bang for your buck.
Leverage Loyalty Programs
Some stores also offer loyalty cards that can provide extra discounts or rewards. For example, ExtraCare Rewards at CVS gives you discounts on future purchases, which you can pair with coupons for even greater savings.
3. Timing Is Key
Coupons are great, but timing your purchases can make them even better.
Shop During Sales Events
Many stores hold sales around holidays or at the end of each season. Black Friday and post-Christmas sales are popular examples, but grocery stores often have sales cycles that repeat every 6 to 8 weeks. If you can, hold on to your coupons until these sales to maximize your savings.
Stockpile Non-Perishable Goods
When items like canned foods, cleaning products or toiletries are on sale, use coupons to buy in bulk. This strategy ensures you’re always stocked up on essentials without paying full price.
4. Use Online Communities and Coupon Databases
The internet is filled with resources dedicated to helping you save money through couponing. Online communities are packed with people sharing deals, coupon matchups and even mistake prices, which occurs when an item is priced incorrectly and you can snag it at a discount.
Join Coupon Forums and Facebook Groups
Websites like Coupons.com, Reddit’s r/Frugal community and various Facebook groups can provide updates on the latest deals. These platforms are often the first to know about hot offers, freebies and sales events.
5. Avoid Common Couponing Pitfalls
While couponing can be an excellent way to save money, there are some traps that shoppers should know.
Don’t Buy What You Don’t Need
It’s easy to get caught up in the excitement of a deal, but always ask yourself would I buy this if it weren’t on sale? If the answer is no, you’re likely wasting money.
Beware of Expiration Dates and Fakes
Coupons are only good for a limited time. Be sure to check expiration dates regularly and plan your shopping trips accordingly. It’s also important that you always verify that the coupons you find online are from a trusted source to avoid fraud or expired offers.
With the right strategies and a little bit of effort, couponing can transform the way you shop, allowing you to save hundreds—even thousands—of dollars each year. Whether you're using digital coupons, joining online communities or leveraging store policies, there’s no shortage of ways to make your money go further.
Your bank can support your savings endeavors as well! If you bank with OMB, check out our Rewards Checking account to maximize your cash back when you make purchases with a debit card.
Get started today and watch the savings pile up!
OMB and its affiliates do not provide legal, tax or accounting advice. You should consult your legal and/or tax advisors before making any financial decision.
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